5 Social Media Tips for Marketing Multi-family Communities

Multifamily social media management is key to attracting new residents and retaining current residents. Taking advantage of it can improve your online presence. From there, it enables you to access and engage with thousands of potential customers, clients, or tenants.

Nowadays, social media is used by a large percentage of the world. According to recent statistics, 3.8 billion people worldwide use social media. Interestingly, 54% of these social browsers use social media to find products they need. With these statistics, it’s no wonder that businesses flock to the many different platforms to market their services or products. While competition is fierce, if you can harness this powerful medium correctly, you can give your business the publicity it needs.

This goes for multifamily communities as well, so as a property manager or owner, how can you effectively market your apartment on social media? How can you make your campaign stand out from the crowd? We recommend using these five tips to get started:

Set Your Goal

Before you start your apartment social media marketing journey, you need to set your goals, plan accordingly, and adjust as you go. When you set your goals, you should take note of the following:

• Who is your target audience?
• What type of content will you post on each platform (if you are using multiple platforms).
• How often do you plan to post content? 
• How will you do the photos or videos?

Social media platforms allow property managers to quickly and easily connect with tenants and residents. Using tools such as Loomly, you can post to every platform simultaneously, monitor conversations, and respond to inquiries. 

Choose the Right Social Media Platform

The right social media is crucial to ensuring your message is heard. This platform should be the one where your ideal audience congregates. Let’s say your target audience are people aged 30-45 years old, Instagram and Facebook are the best options. If you want to reach out to younger demographics, you can utilize TikTok.

Facebook, Twitter, and Instagram are a few of the larger ones that have accumulated millions of users. Each of these platforms caters to a different demographic and has its own long list of features and benefits. Thus, you can select which is better according to your goals, target audience, and strategy.

For marketing multi-family housing communities, managers can choose the following platforms.

• Facebook: Offers marketers a unique place to build their brand by taking advantage of social media ads and boosting posts.
• Instagram: Particularly effective for increasing audience size due to its emphasis on photos. 
• LinkedIn: Helps increase awareness of your property, drive traffic to your website, and solidify relationships with current customers.
• Twitter: It's also a terrific resource for multifamily marketing, as it reaches people of all ages and interests.

Magnetize Your Clients With Captivating Visuals

“A picture is worth more than a thousand words” is a cliche, but the truth is, quality photos make all the difference. Adding visuals to your marketing mix will help you connect with potential and existing tenants. That's because visual images help simplify complex topics and make them easy to remember. Having said that, it's vital to have quality photos that attractively showcase your property.

To be effective, the photos need to be professional-looking. They should make prospective renters feel like they are viewing the inside of the real place, just like they would find it by looking through the windows or doors. If you can’t make enticing images on your own, you can hire professional photographers to do the job for you.

Besides engaging photos, you can also add captivating videos of the multifamily housing you’re promoting. For instance, if you’re using Facebook or Instagram as your marketing medium, you can make a quick video and post them on stories or Instagram reels. Before posting, ensure that you're using videos that will entice prospective tenants to follow through with their desire to check out your offerings.

When you aren't a master in photography or video creation, there are many tools and guides on the internet, such as Canva and this guide from Instagram.

Try Paid Advertising

Many multifamily housing businesses ignore the benefits of online advertising; instead, they focus on their direct marketing efforts. While marketing through direct mail, flyers, and subscriptions are effective, digital advertising is taking off as consumers move more of their lives online. Apartment social media ads can increase your visibility and create a lasting impression with potential customers. The challenge, however, is picking the perfect platform, creating the right campaigns, and testing them.

Moreover, social ads are highly customizable and can offer lots of benefits depending on what you're targeting. In this case, you'll want to consider factors such as demographics, interests, behaviors, and lifestyle preferences. Plus, each platform offers different kinds of custom audiences you can use to target very specific segments of your audience.

Facebook, for example, offers social ads where you can customize your ad to your specific audience, interests, and location. Thus, it’s an effective method to directly market to your ideal customers. 

Leverage Property Management Software

Utilizing property management software to market, manage, and grow your apartment or rental property is one of the most critical things that you can do as a property owner or manager. We all know that multifamily social media management needs time and effort to achieve your goal. Therefore, property management software like ExactEstate can make your life easier. Such software features social media integration which really helps in making social media marketing a breeze.

While most websites can provide you with the basics of managing a rental, it can be hard to keep track of all your units and communicate with all your tenants. Furthermore, it becomes even harder when you start diversifying between properties. This is why many companies will choose to get professional property management software, which makes it simpler to organize their units and manage all their properties or social media marketing at once. It would be beneficial if you do the marketing at the same time because you save more time focusing on that aspect. For instance, if you’re on social media responding to inquiries, it would be easier to look for vacant units.

Conclusion

In the end, the goal is to reach your target audience, engage them with your brand, and grow their interest in your multi-family housing properties. The tips above should provide you with some insight into how to most effectively manage your social media marketing and make your business successful.

If you consider using property management software that provides a solution to your complex problems, ExactEstate can help. Our software delivers efficient systems that let you streamline day-to-day processes, so you have more time to grow your business and increase profits. You can request us a demo with you and discover how our platform gives precise organization to your property management rental business.