5 Social Media Posting Ideas for Senior Living Apartments

Social media is undoubtedly one of the most powerful tools for every business today. According to Neal Schaffer, one of Forbes’ top 50 social media influencers, it only takes 8 seconds to capture someone’s attention on social media. While this may seem short, this is more than enough time if you know what to do to make your brand seem inviting and interesting.

As a property manager, you could benefit greatly from using social media or property management software programs to streamline your business operations. However, when you manage a senior living facility, how do you reach your target audience via social media? 

Don’t worry; we’ve cracked the code. In this article, we will discuss some of the most effective senior home social media marketing ideas to pull in more tenants for your senior home.

Social Media Posting Ideas for Senior Living Apartments

1. Find the Right Platform

Each platform has its own set of demographics and target audience. If you're looking for tenants to fill your senior living facility, then you’ll most likely find senior citizens on platforms that are easy to navigate, use a simple interface, and are a known option among peers. One of the best examples would be Facebook. 62% of internet users that are older than 65 and 72% of internet users that are 50 – 64 years old use Facebook. With that in mind, you can reach many possible tenants for your senior home by creating a page on Facebook.

You may want to stay away from platforms that are mostly populated by other age demographics, such as Gen Z and millennials. While platforms like TikTok and Twitter have a considerably large number of users, it may be hard to find your target audience among users from other age brackets. Facebook is generally more accessible and easier to use. There is also more upfront information available about a user based on their profile, so it may be easier to determine if they are within your target audience.

2. Highlight Your Strengths

Social media platforms have a lot of options for customization and creativity. Most platforms allow you to post pictures, videos, links, GIFs, and other types of content that users could find enjoyable. If you’re looking for tenants for your senior living quarters, then you need to curate your posts to appeal to your target audience. The best way to do this is by highlighting your strengths. Describe your property in the most detailed way possible while showcasing your strong points. Include lots of pictures and maybe even do a tour of one of your sample properties, just to give your potential tenants an idea of what they can expect from your senior home.

Posting about your senior home on social media allows users and potential clients to get a preview of the property. You need to present it in a way that makes them curious enough to inquire about it. Talk about the amenities within and around your property. Post about surrounding attractions, establishments, or facilities that tenants can enjoy when they move in. You can even post about promos or benefits that applicants can enjoy for a limited time, like discounts or freebies during holidays.

3. Showcase Your Property’s Accessibility

One of the top things to consider when you’re offering senior living properties is accessibility. Before marketing your business online to senior citizens, you need to ensure that your property is suitable for their needs. For example, most senior homes need to have a wheelchair ramp and an elevator, as many elderly tenants struggle with going up and down steep stairs. You need to make an informative post that contains all the details of your senior home. List down any special amenities, inclusions, or limitations. This needs to be detailed and complete. You can post this through a long timeline post or link the article in your caption. It’s always best to include pictures or other eye-catching media for good measure.

Part of making your senior living properties more accessible to elderly tenants is by making the leasing process more stress-free and seamless. There is a common misconception that digital methods for property management can be confusing for seniors. In reality, it actually makes it more convenient for them. Property management software programs have useful features like document management and online leasing to minimize the amount of in-person meetings and transactions. This streamlines the leasing process. These programs even include online payment options, where seniors can enjoy secure and hassle-free transactions.

4. Use Simple Language

When you’re looking for student tenants to fill your units, then using trendy slang in your posts and captions may be a great idea. However, simple language is the best approach when engaging with seniors. You want to make sure that your posts are interesting and easily understandable so that your target audience will know what you mean immediately. Make your posts concise and direct, and keep in mind that it’s okay to take on a conversational tone for light and carefree posts.

5. Be Engaging and Responsive

This may be the most important out of these five apartment social media marketing ideas. Creating interesting posts is one thing, but the best way to appeal to your audience is by interacting with them. Whenever you create posts about your senior home and senior living in general, you need to add a call-to-action (CTA) that invites your audience to interact with you. Ask them questions or encourage them to share their opinions. You can boost engagement by creating mini-games through posts, and offering discounts or freebies as a prize. This builds trust and brand awareness between you and your audience. In fact, 90% of users have mentioned that they are more likely to purchase products or services that are from a brand they follow.

Utilize Social Media to Get More Tenants

These social media posting ideas for senior living apartments are an efficient way to drum up brand awareness and applications for your senior housing. Our products at ExactEstate offer convenient features that allow property managers to fully digitize their operations. Match our software with smart social media management and you will surely have more tenants for your senior housing soon. Book a demo today!