Tips To Draw in Amazing Residents for Senior Housing

With the expected 177 percent increase in demand for senior housing by 2050, the question should not be about how to target a specific generation, but how to make your property the best option for individuals.

Regardless of what your senior housing facility’s focus is — whether it be assisted living, memory care, independent living, or something else — you’ll need to convince not just the senior residents but, perhaps more importantly, their loved ones.

By utilizing the best marketing practices listed below, you’re sure to reach the right audiences and draw in amazing residents for your senior living housing.

Best Way To Reach Senior Citizens

The first step to drawing the right senior citizens to your property is to find them. In doing so, you need to conduct a market study and understand their behaviors, lifestyles, and preferences. Make sure to focus on your property’s strengths in a way that showcases its benefits to your potential tenants. Only then can you grab their attention and draw them into your property.

Tips To Draw In Amazing Residents to Your Senior Housing

Want to learn the tips and tricks of the trade? Here are effective tips to help you draw in amazing residents for your senior living property.

Have a Human-centric Approach

One of the best ways to get the residents you want is to follow a human-centric approach. This means that your leasing teams are building rapport and relationships with both current and prospective residents. But how do you do this? Simple, you demonstrate that their concerns are also your concerns.

By implementing faster response times to their requests and paying attention to the details of your property (e.g., cleanliness, curb appeal, etc.), you can build credibility, trust, and goodwill among your residents. At the end of the day, what people want most is to feel cared for.

If you want to make a good first impression on your new prospects, a warm welcome can be a gateway to a strong and lasting relationship. Make sure to offer a big smile, a helping hand, and friendly staff to get the residents that you want.

Offer Exceptional Programs

While the friendliness of your staff can increase your chances of getting the right residents, it’s not enough. You also need to make sure that your property is equipped with the amenities and programs that suit older adults.

According to the International Council on Active Aging, 71.5 percent of senior citizens plan to move to communities that offer more activities and social contact. That being said, developing exceptional programs can make your property more competitive and attractive to your target market.

On top of drawing the right attention to prospective residents, you also improve your satisfaction rates among your current residents — which essentially is a win-win for everyone.

Just remember that potential residents want programming that meets their unique interests and needs. But since this varies from one person to the next, the only way to cater to their different requirements is to have a comprehensive offering. Create a personalized yet diverse program that can evolve over time so you can accommodate as many requests as possible.

Create a Resident Referral Program

In this day and age, positive reviews, referrals, testimonials, and peer recommendations are what can set a property apart from all the rest. As such, a great way to help you fill your occupancy and draw in amazing residents is to have a resident referral program. Doing so can increase your annual move-ins by as much as 50 percent.

A resident referral program incentivizes your current residents to recommend your property to their respective networks. As a way to show your appreciation for their efforts, you can send them gifts and other personal tokens, which can inadvertently increase your customer satisfaction rate.

Increase Your Online Presence and Use Social Media

If you’re doing everything in your power to make your community and property the best place to live in, you need to spread the word about it. And what better way to do so than with the help of social media?

Using social media to post content is an effective strategy to build your online presence, extend your reach, and spread your message. It’s a way for people to get to know who you are, what your property offers, and how they can connect with you.

You can post pictures and videos to tell your story and show interested tenants what it’s like to live on your property. In doing so, you can give them a glimpse into your way of life, and if they find that what you offer aligns with what they want, then you have a higher chance of gaining new residents.

Digitize Your Property Management System

Aside from using social media, one of the best strategies to enhance your property’s efficiency, keep track of your marketing efforts, and customize your offerings is to use a property management system.

A property management system can help you stay on top of your property’s requirements, streamline the management process, track prospective residents, and provide online leasing.

For example, services like online leasing allow tenants to sign electronically through their tablet, phone, or desktop. The document can then be available 24/7 and accessed at any time or place, thereby increasing convenience and ease of use.

It’s the new-age technology that will change the game of senior housing real estate.

Using New-age Technology to Your Marketing Advantage

Because of the generation the senior citizens of today grew up in, it can be a common assumption that the best approach to reaching them is through traditional marketing means (e.g., direct mail and out-of-house posters). But that’s not automatically the case!

Although direct mail can still be seen as a personal outreach to your target market, it inevitably becomes junk mail in the end. That’s why it's best to find alternative means of communication that drive action — this is where new-age technology comes into play.

New-age technology in real estate and digital leasing is breaking through barriers, opening up growth opportunities, and enabling higher-quality content production to drive in better tenants.

ExactEstate is an incredible property management software that can help you solve complex real estate problems through a single platform. The site offers everything a property owner can possibly need to ensure that their transactions with potential residents go as smoothly as possible.

Some of the services that ExactEstate offers include powerful customization, detailed reporting, and online payments and processing to guarantee unparalleled convenience to all parties involved.

Having this technology on hand can be to your advantage. With this, you can create a unique experience for your tenants as well as provide an effective selling point that drives numbers in your senior housing.

Book a Demo With ExactEstate Today

With its abundant features and benefits, ExactEstate is an easy-to-use, convenient, and all-in-one solution for all your real estate needs. On top of assisting you in managing your property more effectively, this software also enables you to create customized experiences for you and your staff so you can offer the best services possible to your current and prospective tenants.

With ExactEstate, you can get the tenants you want and grow your business like never before.

Request a demo today to learn more.