4 Social Media Posting Ideas for Single-Family Homes

As a rental property owner, you know the importance of staying visible and top-of-mind with potential tenants. But did you know that social media is an excellent way to do just that? In fact, about 84% of U.S. adults use social media, so it's likely that your potential customers are active on at least one platform.

The use of social media is prevalent in today's society. Creating engaging content on your social media pages can help you attract new leads and show your tenants that you're an active and involved property owner. These four social media posting ideas for single-family homes will help you get started. Whether you're new to social media or looking for new ideas, these tips will help you make the most of your social media postings. Try out a few and see what works best for you! 

1. Share Photos of the Home's Features and Amenities

It's no secret that potential homebuyers are using social media to help them narrow their search for a new home. According to a recent study, a majority of Americans use Youtube and Facebook to find information on products and services. By highlighting your home's best features, you can give potential buyers a taste of what it would be like to live there and help them visualize themselves in the space.

As a result, it's important to make sure your home's best features are prominently displayed on your social media profiles. If you're not sure where to start, here are a few tips:

• Take advantage of the power of visuals by sharing high-quality photos of your home's best features. Ensure that photos are well-lit and show off the features in their best light.
• Use descriptive captions to highlight what makes each feature special.
• Use relevant hashtags to reach a wider audience.
• Finally, don't forget to tag your real estate agent or broker in your posts — they'll be happy to share them with their network of potential buyers.

2. Create a Virtual Tour of the Property

A home is one of the biggest investments that most people will make in their lifetime. So, when it comes time to sell, you want to make sure you get the best possible price for the property. One way to do this is to create a video tour of the home you're selling and post it online.

A video tour can give potential buyers a much better idea of what the home looks like than just looking at photos. It also allows them to see your single-family home in real-time, which can be helpful if they're considering making an offer.

You don't need to hire a professional videographer to create a video tour of your home. A smartphone and a tripod are all you need to get started. Just make sure to include shots of all the important features of the house, such as the kitchen, living room, bedrooms, and bathrooms.

If you have any special features, such as a pool or a view, be sure to highlight those as well. Once you've created your video tour, post it on social media sites like Facebook and YouTube. By sharing your video tour online, you'll be able to reach a larger audience of potential buyers and increase your chances of selling the property.

3. Give a Sneak Peek of New Renovations or Updates

If you're looking for social media marketing ideas, why not try sharing before and after photos of home renovations? This can be a great way to show off the work that has been done in the home and attract new clients. Plus, it's a great way to stay connected with your existing clients and followers.

Home renovation projects can be a great way to add value to your property and attract potential buyers. But, before you start tearing down walls or ripping up flooring, it's important to take some time to plan the project. Single-family living means that any renovations or updates you make will be visible to your neighbors, so it's important to make sure the work is done properly and doesn't disrupt the peace and quiet of the community.

Once you've finished your home renovation project, be sure to highlight the work on your social media profiles. This will help you reach your target market of buyers who are looking for a home that is move-in ready.

4. Share Decorating Tips or Ideas for Single-family Homes

Curb appeal is important when selling single-family homes, and potential buyers are always on the lookout for new ideas to make their houses stand out from the rest. If you have a knack for decorating, share some of your tips and ideas on your social media profiles. This will help you establish your reputation as an expert in the field and attract potential buyers who are looking for guidance.

Of course, it's important to maintain a professional tone and avoid overselling your properties. But if you can strike the right balance, you'll be in a great position to sell your home quickly and at a price that reflects its true value.

Final Thoughts

While this list of social media post ideas is by no means exhaustive, it should give you a good starting point for marketing your single-family home. Keep in mind the tone you want to strike with your posts and what kind of information you want to share with your audience. Are you selling a new property? Showing off a recent remodel? Sharing photos from a fun event at your home? Whatever it is, make sure to keep your social media followers engaged and interested in what's going on with your home.

Also, if you're looking to increase your online visibility and get more leads for your single-family home, consider using some or all of these social media posting ideas. And if you need help getting started with modern Property Management Software, reach out and send a message to set up a custom demo to discover how ExactEstate can help you get the most out of your social media campaign leads.