5 Social Media Posting Ideas for Affordable Housing and LIHTC

Quality residents are essential to the success of any property, so it's important to put your best foot forward when marketing your community. Social media is a powerful tool for promoting affordable housing or LIHTC (Low-Income Housing Tax Credit) qualified properties. By using the right tactics, you can reach a large audience and generate leads that can help fill your units.

Remember that potential residents will look at your social media to understand what living in your version of harmony is like. By understanding what type of content resonates with your target audience, you can create social media posts that will appeal to them and encourage them to consider your property as their new home.

Here are five social media marketing ideas that you can use to market your affordable housing or LIHTC-qualified property:

1. Share Photos of Your Tenants and Their Families in Their New Homes

Photos are worth a thousand words and can be especially compelling when marketing your property. One great way to show off your property and what it offers is to share photos of your tenants in their new homes. This will help potential residents visualize what it would be like to live in your unit and be a part of your growing community.

With high-quality photos, you can humanize your property and make it more relatable for those searching for a new home. This will also be a perfect way to prove to potential residents that your property is a welcoming and family-friendly community. Be sure to get permission from your tenants before posting their photos to avoid any legal issues.

2. Highlight the Features That Make Your Property Unique

When potential residents search for a new home, they look for more than just a place to live and sleep. They're looking for a community that they can be proud to call their own. By highlighting the unique features of your community, you can show potential residents why your property is the right fit for their needs and lifestyle.

Do you have an on-site playground? A community garden? A dog park? Is your property located near some great hiking trails? Whatever makes your property stand out, showcase it on your social media channels. By doing this, you'll be able to attract the attention of potential residents looking for a community that offers the amenities and features you offer.

3. Show How Your Property Improves the Surrounding Neighborhood

Everyone wants to live in a safe and clean neighborhood, especially families with young children. Highlighting this characteristic will show that you're invested in the community. By posting about how your property is helping to improve the surrounding area, you can show prospects that you're committed to making your community a better place to live.

Be sure to highlight any specific initiatives you're working on and how your residents are getting involved. Doing this will show that your property is more than just a place to live — it's a community that cares. If your future tenants see that you care about your community and the people who live there, they'll be more likely to want to call your property home.

4. Share Fun Facts About Affordable Living and LIHTC

Many people are unaware of the affordable housing or LIHTC program. By sharing statistics or facts about these programs, you can educate your readers and show them why your property is such a valuable community resource. This will also dispel any myths or misconceptions that potential residents may have about low—and middle-income housing.

You can also share success stories about how these programs have helped people in the community. These will personalize the affordable housing experience and show potential residents that they're not just a number to your housing staff.

5. Showcase Your Team’s Management and Maintenance Efforts

This one is one of the most effective of all of these social media marketing ideas. Your potential residents will want to know that their community is being managed and maintained by a professional and reliable team so they can rest knowing that their new home is in good hands. Of course, everyone's definition of "good hands" will differ, but potential residents will want to see that you're committed to providing a safe and comfortable living environment.

By showcasing the work your team does to keep your property in tip-top shape, you can provide potential residents with the peace of mind they're looking for. Be sure to highlight any special initiatives your team is working on, as well as any awards or recognitions your property has received. This will show potential residents that you're a professional and reliable team they can count on.

Conclusion

Social media provides a huge opportunity and platform to share information about affordable living and LIHTC-qualified properties with potential residents. By utilizing some or all of the social media posting ideas for affordable housing above, you can improve the perception of market-rate housing and increase awareness about these programs' many benefits. As a property owner, manager, or staff member, you play an important role in promoting the affordable dwellings industry to those who need it most. Get started today and see how to use social media to your advantage. 

To do this effectively, you’ll need the help of an expert, and we’re here to give you a hand. ExactEstate is a property management software company that can assist you with the many aspects of property management to make your job easier. With our team, you can guarantee that we'll always have your best interests in mind. Visit our website at https://exactestate.com/ or contact us to learn more about what we can do for you.